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Choosing the Right Packaging for Your Product
Your product is great, and it deserves great packaging. Learn what goes into choosing packaging for your product! Read More...
Category: Packaging Insights
The Benefits of Corrugated Packaging
As a business owner, you have plenty to consider regarding how to protect, transport, present and sell your products. Packaging forms an essential part of your product's journey from storage to customer, so choosing quality packaging is vital. Read More...
How Sustainable Is Corrugated Packaging?
Corrugated packaging is a traditional material used to protect and transport products. We can attribute its widespread adoption and growing popularity to its environmental friendliness and ability to reduce carbon footprints. Using sustainable corrugated cardboard packaging can attract environmentally conscious consumers and improve your brand's reputation. Read More...
Understanding Eco-Friendly Packaging Certifications
As more people and organizations become environmentally conscious, businesses seek ways to demonstrate to their consumers and other stakeholders that they are part of the positive change. One of the areas a company can focus on is its packaging — the first thing a customer sees when they buy an item or their goods are delivered. Read More...
The Role of Packaging in Shipping and Logistics
Shipping has made it possible for companies to transport goods and products quickly and efficiently over long distances. In turn, packaging plays a major role in shipping and logistics by protecting products during transportation, ensuring they arrive safely at their destination. Various types of packaging designs exist for different products along with protective packaging materials to provide extra support andRead more
What Is Corrugated Packaging?
Corrugated packaging is a layered material that creates affordable, lightweight, strong and eco-friendly packaging solutions. It's highly customizable, providing different types, styles and sizes of packaging to facilitate the shipping of various products. Corrugated packaging is actually the most commonly used material for packaging and transportation in North America. Read More...
Environmental Impact of Single-Use Plastics
Single-use plastic products include plastic bags, straws and other plastic items that are generally thrown away after one use, creating more waste and impacting the environment. Read More...
The Benefits of Sustainable Packaging
Your businesses can contribute to a green future for the next generation with sustainable business practices, such as using eco-friendly consumer packaging. Read More...
2024 Packaging Trends
Packaging has become so much more than delivering products safely to consumers. How you package your products, what materials you use and their appearance can contribute to your business' overall success in the long run. Companies are now using different types of packaging as marketing tools to increase brand awareness and form connections with their customers. Read More...
Alternatives to Plastic Packaging
Plastic is unhealthy, and it's all around — from landfills to oceans, lakes and rivers. Between 19 and 23 million tons of plastic seep into aquatic ecosystems annually and harm marine and aquatic wildlife. Read More...
Complete Guide to Packaging Food in Custom Boxes
Packaging protects your products during transportation and storage while also playing a critical role in food safety. Therefore, it's vital to package food products correctly, following Global Food Safety Initiative (GFSI) standards to ensure they arrive at their destination in optimal condition and meet food safety requirements. Read More...
5 Signs It’s Time to Upgrade Your Packaging
Your packaging does more than ensure your products reach customers intact. It changes how consumers see and relate to your brand. There is a definitive link between packaging and purchase behavior, and many businesses know how to capitalize on this link to boost their sales, cultivate brand loyalty and differentiate themselves from their competitors. Read More...
Holiday Packaging Guide
During the holiday season, most stores explode into festive colors, and we owe much of that to holiday packaging. Limited-edition packaging can add a fun, exclusive touch to your product and appeal to seasonal sentiments, like the joy of spending time with family or the excitement of special peppermint flavors. Setting up holiday packaging can offer exceptional advantages with littleRead more
How to Make Products Stand Out on Shelves
With so many products on the market, having unique product packaging will ensure your products stand out among the rest. Whether you sell fun food products or want to promote your beauty line, the best packaging designs are unique and help to enhance your product. Explore how you can use packaging to catch a customer's eye. Read More...
Requirements for Medical Device Packaging
Medical devices are essential pieces of equipment necessary for completing surgeries and evaluating patient symptoms. There are strict regulations for these items, as they must be sterile and in top-functioning condition for medical professionals to use them safely. These requirements make proper packaging essential. Read More...
How to Reduce Packaging Waste
Sustainable packaging has much to offer everyone — including your consumers, your company and the planet. If your packaging is wasteful, you aren't doing anyone any favors. Still, reducing packaging waste can be challenging. After all, you need to protect your product and accommodate marketing materials. Fortunately, you now have extensive options for efficient, sustainable packaging. Let's take a lookRead more
How Is Club Store Packaging Different?
Before a product hits the shelves of a club store like Costco, Sam's Club or BJ's Wholesale Club, it goes through a unique journey. Club stores have specific packaging requirements, and their customers are shopping in a distinct environment. Packaging designers must keep these factors in mind as they prepare to work with club stores. Let's explore what you needRead more
Packaging Trends of 2023
Packaging that communicates your brand’s image, mission and products or services comes in various shapes and sizes. You’re already offering your target audience exactly what they need — now, you need to grab their attention through trending marketing strategies. Your product packaging choices can speak to your audience, making a lasting impression and promoting your brand through visual appeal. TheRead more
4 Ways Digital Printing Can Add Value to Retailers
Retailers are always looking for new ways in which they can differentiate themselves from their competition and draw more shoppers to their store. Digital printing provides retailers with new opportunities to interact with shoppers, be that through retail customization, local and channel promotions, or market segmentation. The use of digital printing on packaging also offers opportunities for you to helpRead more
4 Ways Digital Printing Can Add Value to Your Brand
Standing out on a crowded shelf has never been more important, or more difficult. As competition increases, so must your brand’s marketing strategy and ability to grab the shopper’s attention. Being able to stop the shopper at the shelf and convert them into a sale is made even more challenging by the depth of our shoppers’ omni-channel experience. With messagingRead more
Millennials Impact on Sustainable Packaging
It’s no secret that shoppers are more environmentally aware now than ever before, and the millennial generation is helping drive this trend. In fact, one of the main factors affecting the Millennials purchasing decisions is packaging, especially when it comes to the food and beverages they consume daily. Findings from the EcoFocus Worlwide 2019 U.S. Trends Survey suggest that millennialsRead more
Why Paper is a More Sustainable Packaging Solution than Plastic
Sustainable packaging has become increasingly important as consumers become more aware of its impact on the environment. According to a report done by GlobalWebIndex, 42% of U.S. and UK consumers say products that use sustainable materials are important when it comes to their daily purchases. Environmentally aware consumers are more willing to support companies that share the same concern asRead more
Three Benefits of Multiple Print Versions Packaging
The retail landscape is changing rapidly and a main contributor to this is customer preference. Since the COVID-19 pandemic, consumers are more willing to try new buying channels, brands, and product varieties than ever before. An advantage of this trend is that it offers new market opportunities and opens the door for new product variations and product packaging. However, thisRead more
What to Consider For Your Frozen and Refrigerated Package
When it comes to packaging for frozen and refrigerated products, there are different qualities that need to be taken into account compared to retail packaging. The most important aspect is preserving the quality of the product, and if a package is not strong enough to withstand freezer and refrigeration environments, you risk the product spoiling. You also need to haveRead more
The Rise of Shelf-Ready Packaging
Shelf-ready packages are used on retail shelves more than ever. Retailers like shelf-ready packaging because it reduces labor costs. CPGs also benefit from this packaging solution because it helps brands stand out on shelf and the packaging displays the product the way it should be displayed, resulting in a better experience for the customer. Read More...
4 Tips to Having Your Seasonal Beverage Breakthrough at Retail
Standing out in a crowded cooler inside the alcohol section of a store is getting tougher to do every year. It seems like every time you turn around there’s a new beverage with new flavors coming out, and seasonal beverages are no different. This is a result of people being more willing to try new flavors now more than everRead more
How Digital Printing Can Benefit You
Today, the retail landscape is changing faster than ever, making it tougher for brands to standout on the shelf. Being able to customize your package to your exact specifications is crucial, and that’s where digital printing can help! Unlike most traditional printing methods, digital printing provides brands with more benefits and features like customization, flexible quantities, quick turn arounds, andRead more
5 Advantages of Bag-In-Box Packaging
The bag-in-box industry has been trending upwards the last few years, and it’s showing no sign of slowing down anytime soon. There are many advances in the beverage industry that are influencing this trend whether it’s new technologies in films, taps, or how the bags are made and filled. The BIB industry is here to stay. Here are five advantagesRead more